Windows; a Life Without Walls? 22 September, 2008Posted by aronzak in Vista, Windows.
Tags: Mac, microsoft, Vista, Windows
World renoun for shocking advertising, Microsoft has moved onto the next phase. Microsoft has traditionally not relied on advertising, and so has done poorly. They were fairly widely criticised for their advertisiong campaigns ‘the mojave experiment’ and Jerry Springer ads. Windows kicked off a new phase of advertising with the slogan ‘life without walls’. This is doing much better than before, but has problems.
1 The ads use the phrase “I’m a PC” in response to ads by Apple. Not generally the best policy to respond to criticism from a smaller competitor.
2 The slogan ‘life without walls’ is stupid. In a ‘life without walls’, who has need of windows? Or, as the broader joke goes, “In the world without walls and fences, who needs Windows and Gates?”
3 The slogan might think that Windows is about freeing you and letting you get on whith what you want to do. Not so. Windows Vista is not really liberating, and I would say the opposite. It slows down your computer, sometimes doesn’t work with different hardware, has no support for open formats out of the box, and has DRM. You need to buy the latest version of Office to open .docx or .xlsx files. Is that liberating? As to DRM, it has not really been a problem yet, but could be a problem in the future. I’m not talking about software piracy; restrictive DRM software could hurt ordinary people.
4 Getting people to make their own ads is popular at the moment, but I don’t think that that many ordinary (non basement-living geeks) people really feel that strongly about Windows. Many of the ‘positive’ views about Windows are that it is not as bad as it could be.
5 The site looks really bad with noscript enabled.