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Aspire one: number one in bad marketing 21 August, 2008

Posted by aronzak in Acer, Aspire one, Asus, Cloud Computing, EeePC, Linpus, Netbooks, Uncategorized, XP.
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Poorly directed marketing

Poorly directed marketing

Many global corporations seem to like using different advertising in different regions. Acer has a good general marketing campaign that attempts to market the Aspire One as a wanted product. But someone decided to put this on the Australian site. And I thought that I might buy one(*sigh*). After getting through the cringeworthy presentation, what I thought was the intro, oh look it repeats. Great.

The focus on children is greatly misdirected. Originally Asus had a focus on children, childhood and learning with the EeePC. Crap version of Linux, crap hardware. Who would ever want to buy that? Unfortunately for them, all of the people that don’t want to shell out 2000+ for an ultraportable. Apple must not be happy. It seems that nobody expected that consumers would flock to the devices, eager to mod and hack, getting rid of the childish OS on it and putting on something decent (like Hackintosh ). Or, just putting up with it and using it as a coffee shop toy (cynically, that’s all the Mac book air is, too).

Better, more trendy, and perhaps more effective marketing

Better, more trendy, and perhaps more effective marketing

Coming round to the realisation that ordinary consumers don’t want to be sold things marketed as children’s toys, Asus has cleverly updated their UK site to better target the market. Hopefully other manufacturers will learn from the mistakes of Asus, and now Acer.

Edit: I think that I should also show good marketing from MSI.

"Love edition"
“Love edition”
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